Schwarzkopf Professional

The Schwarzkopf Essential Looks are presented twice a year, these are the trends set in the house for hired hairdressers all over the world, they help to bring the latest looks from the catwalk to the salon. Never in the history of this "fashion milestone" has anyone outside of the creative circle of style guru Tyler Johnston been allowed to participate in the design of these looks, let alone an Austrian.


Marco Inmann became a newcomer to this hair-appointed Olympus for the first time in 2007- an unusual professional recognition at an international level! The Autumn / Winter 2010/11 show Looks: Tyler Johnston said "The Essential Looks are a fantastic section of the overall trend that move between the strong and the very gentle and yet looks clear with dividing lines".


"Elegant Simplicity" is nostalgic, luxurious and sensual, "Minimal Modernist“ structured, clean and visible, "Road Warriors" is strong and direct, and "Love Story", is in turn, soft and feminine.